Adverts in today’s society

It is true that each person is different, some people have more personality than others, but I think that the majority of today´s society, especially young people is influenced by adverts and commercials. When an adult sees an advert does not affect in the same way as young people because young people are more influenced by the style than adults.

Marketing strategy is the main reason why the people buy different products. TV adverts show us the product with special effects or catchy jingles to make an impact. There are a lot of marketing strategies that achieve to persuade the spectator to buy the product. The people remember the song of the advert or your favourite famous person is involved in the advert; these are examples of successful TV adverts. Normally these adverts have an enormous budget to promote a product.

There are a lot of make of products that do not need to have much success in their adverts because they are recognized brands, for example: Adidas, Nike, iPhone…

Furthermore, depend of TV program that we are seeing the adverts are different, that is to say, if we are seeing a football match, normally the adverts will be more interesting for men. However if we are seeing serie, gossip show or cooking programme, the adverts will be more focusing for women, even if we are seeing cartoons, the adverts will be toys and a lot of funny things for children.

Finally, I think that adverts are a good strategy to promote a product and clearly they are a good business.